General Real Estate

Elizabeth Hudgins

Services provided: Logo Design, Stationary Packet, Website Development, Property Marketing Templates including: Direct Mail Postcard, Newspaper & Magazine Ads, Property Flyer, Folded Handout

Summary: It’s hard to be in the First Coast real estate business long before hearing the name Elizabeth Hudgins. She has sold over $500,000,000 during her career and is continually recognized as a local top producer. She attributes much of her success to a strong marketing program, one that was in need of a refreshed, elevated identity. Beson4 developed new branding for Elizabeth and her daughter, Sarah Alexander, also in real estate, which presents a classic, upscale identity. Their diamond icons continue throughout their professional stationery alongside coordinating textural patterns. Any good real estate professional knows you put the property first, however, so the photography is what captures the eye on the marketing collateral and websites. Each property collateral template was designed so that Elizabeth’s staff can update the pieces in-office.

Moody Williams Appraisal Group

Services provided: Branding, Logo Re-Design, Collateral, Press Release, Website, Photography, Video Production

Summary: Moody Appraisal Group came to us looking for our marketing advice as they added their newest partner Mark Williams and rebranded as Moody Williams Appraisal Group. We walked them through the re-brand and created a new identity for them through a new logo, updated collateral, photography and video production. After finalizing the new brand, we created a new website for them and pushed it out to the public through a press release.

Home Manager Rentals

Services provided: Name Study, Website Development, Copywriting, Creative Marketing Strategies, Blog Content Creation, SEO Management

Summary: Did you know there are fully-furnished luxury homes in Northeast Florida available for below-market monthly rental rates? Many people didn’t, which was a marketing roadblock for Home Manager Rentals. The concept of home management is a unique offering, so our team approached this project on two fronts—improving the brand’s web presence and visibility so that more visitors find their website; and explaining the home manager program through compelling and informative content. Beson4 transitioned the client from a lackluster Squarespace site into an eye-catching, high-performing WordPress site that informs, engages and captures leads. As part of our ongoing SEO services, our stellar writing team provides blog content each month to further increase the site’s authority and search relevance in order to reach more online users.